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Microsoft Word has some nice business templates you can model after. A header is obviously not needed if you are using stationary with this information already printed on it. Add a phone number, fax, or email if desired/necessary. These are basic business letter writing skills you need.Ĭontains the return address (usually on two or three lines with a return break after the street address and state/province) and the date of the letter after. Try your best to use this information for good, and not evil. – David Frey, įor your easy reference, I’ve collected these six parts of a sample business letter format for your perusal. The objective of your sales letter should be to overcome your reader’s buying resistance while persuading them to take action. And don’t worry – Even the pros use proven “templates” to create business and sales letters that get results.Įvery person has some form of buying resistance. The below should help you, and to think of business letter writing as a process, a step-by-step formula. Letter- writing skills are essential in the field of business – you need to appear and sound organized, competent, and persuasive. Oftentimes, the hook to create the attention and subsequent steps can be in the form of a business, or sales letter. You build a relationship, get to know each other first, build trust and over time – love and affection. When you meet and get drawn in to the other sex, you don’t ask to get married in the first minute. It’s like the flow of life: first you stumble, then you walk, then run. This ties directly into the the copywriter’s AIDA formula – Attention, Interest, Desire & Action. The adage for advertising rings true: if you want to reel ‘em in, you need to have a good hook.
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